Peter Drucker once said, “The most important thing in communication is hearing what isn’t said.” Exactly…and I’d also suggest hearing what isn’t said is just as important in building a remarkable customer experience. But instead, how many times do businesses listen for what they want to hear from their customers? Or maybe get defensive about [...]

As I've talked with folks about my academic training and work in the field of business anthropology, one common response I get is: "Wow! That's cool! So, what in the world is business anthropology?" One of my assignments this week was to read a chapter written by Marietta Baba from a book called Applied Anthropology: Domains of Application and write a synopsis. I immediately saw it as an opportunity to post information on the field based on the writings of someone I greatly respect. I know it's lengthy but hopefully it gives a sense of the history behind the field and how we anthropologists can be exceptionally useful within business. Enjoy...and feel free to leave any of your own questions or ideas in the comments.