What’s McNext for McDonalds?

05.24.2007 | Chris Bailey | Focused on Media

The BBC reports that McDonald’s is working to get the word ‘McJob’ stricken from the Oxford English Dictionary. The dictionary defines it as, “an unstimulating low-paid job with few prospects.” Will McDonald’s next go after Grey’s Anatomy claiming that McDreamy sounds too much like one of their frozen desserts?

A(nother) Redesign And Some Humble Pie

05.14.2007 | Chris Bailey | Focused on Media

My name is Chris and I have a slight problem. I like to change my blog site designs. I tend to change them like Dan Snyder changes football coaches. But I hope this one holds me for a while. It definitely has a lot going for it…and will help deliver a superb overall user experience.

One interesting thing you’ll find is that I’ve been lured to the dark side…I’ve started experimenting with Twitter. Yes, it’s true. If you recall my rather heated post not too long ago, you may ask how this came to pass. I did poke a good deal of fun at twitterers and railed at what it does. However, I’ve started to see some of its inherent potential. For instance…I’ve been using it as a way to ask questions and offer quick updates on what’s going on. I promise, though, you won’t read when I do eat my next peanut butter sandwich.

To most of my friends and readers get their updates via rss, come and visit. I’ll be making a few more changes and enhancements – like cleaning up page content and fixing the design in Internet Explorer (like getting rid of that rather invasive Get Firefox banner at the top…but then again, you should really be using Firefox anyway). If you find anything strange or perturbing, let me know. Thanks for helping me beta test.

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Bailey WorkPlay is a customer experience consultancy based in Austin TX. We specialize in helping businesses become even more focused on their customers through research, strategy, and design implementation. Our singular goal is to create extraordinary experiences that get your customers talking and craving an even deeper relationship with your business.

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