I’m a sucker for good visual data and the map generated by Kevin Stolarick at the Richard Florida Creativity Group is particularly interesting. Using data on where the creative class lives, county by county, he has been able to show the ‘heat’ of the creative hotspots and the spillover into neighboring areas. (Click here for the pdf containing drill-down views of different U.S. regions)
Even though Kevin provides a brief glimpse at his methodology, I’m still not sure about the data he’s using. It would be interesting to see it in its raw form.
So, the question I have as I look over this map is what this means for businesses and for creatives. For the latter, it clearly shows where to find other creatives and probably more fulfilling work options.
Some questions to ponder:
Is there a reason why Arizona, Nevada, and much of the west are relatively cool to creatives? It’s interesting that Southern California doesn’t factor into the map. New Orleans is still fairly hot. The area around Cincinnati is positively smoking. Bear in mind that I haven’t really dug into Florida’s core research so I find these trends curious.
Is geography still an important influence? We hear about creative folks ditching the big city scene for the small town or rural environment. And as long as there is a basic supportive infrastructure – I’m going to put high-speed internet/communications toward the top of that list – can’t you just move out to Santa Fe, New Mexico or Fargo, ND for a more creatively conducive environment? Will there be a point where the internet (or another future technology…like teleportation…I’m serious) will make geography an obsolete concept?
Do you see something interesting about the map? Any surprises?